What a Red-Head move. Classic Ginger. Wendy’s, aka our “In the top 10 fast food chains” meaning it’s like number 8 for most people is getting the good ole scorched earth policy from the internet. Not because they are going to make you wear a bib and force feed you the burger. No, they’re tugging at our wallets once again. Dynamic pricing is set to hit Wendy's sometime in 2025, and although many rightfully think that “Dynamic” is just a code for, lunch hour $72 burgers, but Wendy’s insists it’s not.
I like the adage “if it ain’t broke don’t fix it” and I wouldn’t say that Wendy’s is “broke” but I’m not riding a perfectly healthy horse to work for a reason. Wendy’s has been sitting in the stock price of $15 to $25 a share for over 5 years now, and because of this announcement, Wendy’s is probably going to be licking the bottom of $15 soon.
The burger chain just doesn’t seem to innovate that often, or even at least trick us like other chains. Remember the Travis Scott meal at Mickey D’s? That shit rocked our COVID summer, and it was nothing new menu wise, I think they just gave you a sprite and told you to fuck off. Good times.
The last real innovations I have personally seen was building out their breakfast menu. And I mean, square burgers I guess are still dope too, but Jesus. Even the Wendy’s Twitter has fallen off and that account single handedly revived the platform.
But now they are introducing “Dynamic Pricing” an announcement that did not go well. Like when I announced that I was going to be father…. And my cousin was pregnant. Dynamic Pricing is pretty much what you might think. On select items the price might change throughout the day. However, one part that Wendy’s swears it won’t do, is surge their pricing. Which is where all the doubt comes into play. Name me one company trading on the stock market that is not greedy in some aspect. You can’t, because we all are and Wendy’s will be too. You want a burger at 5 PM before you go back to your home and your screaming kids? Yeah, fork over your days’ pay.
Well, the stock went down on the news today, even as most are in the green. Surely Wendy’s will cut this idea all together, there is no way they can keep this thought afloat. Wendy’s, this is a bad look, buddy. People are not smart and we will not react well. Why don’t you release a line of burger shapes? That could be fun and will entertain us while we drive distracted on the highway. That’s my take on it, until next time.---GS
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