top of page
Search
  • Writer's pictureGS

In The Era of Brands, Travis Scott Can Sell You Anything



Cactus Jack is at it again. Instead of making you fat fucks even fatter with a McDonalds meal, Travis Scott is going after you gamers, with his latest “endorsement” of Sony’s PlayStation 5. There are few things that are saving 2020, Toyotathon, Doggface208, and now Travis Scott. You know the secret formula? A fun commercial with Travis being artsy, this insane number of fans that go berserk when he pisses in the morning, and a healthy dose of meme’s. Seriously… did we all see how the name Karen got wiped off the face of the earth this year with meme’s? It’s power baby and the Travis Scott Brand has a lot of it.

I call it an endorsement but the people over at PlayStation call it a “creative partnership”….. ok. I mean how much creativity really went into that quarter-pounder with medium fries and a sprite? Like zero? Sorry “what is, like zero? Alex”. I mean did anyone actually watch the video promoting the “partnership”? You guys took a bunch of poor workers from engineering and design and said “stand right fucking there and put on this shirt.” Honestly, it was brilliant, and for some reason that black and white video showing the workers and Travis Scott doing virtually nothing, will ultimately lead to sales growth of the PS5. Look, at the end of the day where Cactus Jack goes his legions of Stans will follow (stan is a popular term for an overly devoted fan for all you boomers 😊).

There is no doubt that Travis Scott has a following. He puts out chart topping songs, fantastical live shows, and even pulls fucking NUMBERS when it comes to his “creative partnerships”. McDizzles reported that the Travis Scott Meal bolstered up sales 4.6 percent in Q3 of 2020 the previous quarter they were down 8.7 percent (don’t fucking quote me on all this). I mean holy fucking shit with two side salads, that’s a lot of sales for a behemoth of a company. McDonalds flings those burgers into our fat mouths by the millions on a daily basis. I can’t imagine how happy the marketing team was when they pulled this one off. What I mean by writing all that is that I can see the PS5 enjoying a boost quite like McDonalds. Now it probably won’t be on the same spectrum in pure sales volume, because you know… the fucking price differentiation between a cheeseburger and a PlayStation. I can guarantee there will be a rise for PS5. IT’S LIT! Imagine if all Travis Scott does is make the PS5 that signature brown he makes everything else. LOL People will adorn him like a branding God.

Biz Bites N’ More loves Travis Scott and all the shit he does. Like Jack, BBNM is from the dirty streets of H-town, Texas. Naturally I want to see him succeed just to show you dumb city slickers that us Texas boys can show out too. Was this just one long homage to Travis Scott? Eh, it might have been but you read it, so…….

Travis Scott will garner bigger sales volumes with Sony and the PS5. History will repeat itself. Anyway, that’s my take on it. Until next time. -GS

2 views0 comments

Comments


bottom of page